The Magic Window ran continuously from 1951 through 1994. Although she had never been in a television studio before and had only been on the job for two days, McVay took over as host of The Magic Window, which would become America's longest-running local children's program. It was the first commercial television station in the United States to be owned by a major college. At that time, WOI-TV was owned and operated by Iowa State University and had just signed on the air on February 21, 1950. In late 1954, after being contacted by WOI-TV managers, McVay left her teaching job and went to work in television. She took a job teaching literature and speech at the high school in Port Washington, Wisconsin.Īn acquaintance of McVay's who attended the University of Wisconsin, Platteville and worked at WOI-TV in Ames, Iowa suggested her as a host for a television show. After graduation, McVay returned to her hometown, Platteville, and obtained a Bachelor of Science degree in teaching. After the war, McVay moved to Madison and attended the University of Wisconsin–Madison where she received a Bachelor of Arts degree in psychology with a minor in English literature. The family lived in Platteville during WWII as McVay completed public school. Her father was a popular local optometrist and sportsman and her mother was a housewife. Her parents, Glen and Louise McVay, moved to the small town of Platteville, Wisconsin later that same year. Television Personality, Producer, Director, Writerīetty Lou Varnum (née McVay – August 2021) was an American television personality, best known as host of the long-running children's show, The Magic Window.
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